Get To Know Us

THE GSOXS JOURNEY

GSOXS: Where Artistic Comfort Celebrates the Special Bond Between Mothers and Daughters

As Pilates studio owner and marketing manager, my passion lies in Pilates, Health & Fitness, and Brands. Kustom Branded was born out of my search for a solution for my own studio seven years ago. I wanted only the best custom-branded socks without exorbitant minimum order quantities (MOQs) and price tags.

Over the past seven years, Kustom Branded has supplied custom grip socks to hundreds of studios worldwide. Evolving into GSOXS by Kustom Branded, we've transformed from a one-woman show (juggling four kids and a Pilates studio) into a mother-daughter powerhouse!

But let's get real and honest here—to truly understand us, you need to know our story. My daughter Tylah, our GSOXS design queen and logistics wonder woman, has battled debilitating OCD and social anxiety throughout her life. After graduating the transition into the real world proved challenging for Tylah. So in 2022, I brought her into the business, hoping to inspire and boost her confidence. I never imagined Tylah would seize the reins and propel the business's growth by 150% in just 18 months! This is her passion, her drive every single day, and she absolutely loves it!

Why choose GSOXS for your socks?

We're an Australian business deeply rooted in understanding the challenges of small businesses, time constraints, and the necessity for reliable and trusted partners. We thrive on providing solutions for our studios and businesses, bringing their brand visions to life.

Through meticulous quality control (where Tylah's OCD tendencies work in your favour), streamlined logistics, and open communication, we've established a seamless process that keeps our customers coming back time and time again.

Join us in our journey and grow with us. 💙

Socks that fit your lifestyle

Welcome to GSOXS, your go-to destination for stylish, comfortable, and high-quality socks that match your every step. Whether you’re lounging at home, heading to the gym, or dressing up for a special occasion, we’ve got the perfect pair waiting for you. 

Our Mission

At GSOXS, we believe that socks are more than just an afterthought — they’re a statement of comfort, quality, and personal style. Our mission is simple:

To deliver premium socks that combine function, fashion, and affordability.

What Sets Us Apart

• Superior Quality: We use breathable, durable fabrics that keep your feet happy all day.

• Trendy Designs: From minimal basics to bold patterns, there's something for every style.

• Customer-Centric: Your comfort is our priority. We’re here to make sure you love every pair.

• Eco-Conscious Choices: We strive to use sustainable practices wherever possible.

Why Choose GSOXS?

Because we care about the small details that make a big difference. Our socks are thoughtfully designed to support your lifestyle, whether you're on the move or taking it slow. With GSOXS, you don’t just wear socks — you wear confidence, comfort, and character.

Join the GSOXS Community

We’re more than a brand — we’re a growing community of individuals who appreciate quality and style. Follow us on social media and subscribe to our newsletter for new arrivals, exclusive offers, and helpful tips.

Get in Touch

Have questions or just want to say hi? We’d love to hear from you!

Email: hello@gsoxs.com.au

Contact No: +61 424 733 676

Thank you for choosing GSOXS — where comfort meets style.